Business Overview (Introduction)

The t-shirt is a staple in casual wear and has been universally accepted by both men and women the last few decades. Not only are they a classic piece of casual wear, but t-shirts are a blank canvas for artists and entrepreneurs alike. Because of this, selling t-shirts online has become a popular business choice. For many entrepreneurs, starting an online t-shirt brand is a great and inexpensive way to start an online business, whether it’s your first, second, or tenth business.

With the growth in popularity of t-shirts businesses, there's no doubt you'll be facing some stiff competition. To break through, you'll need to have designs people love, a brand people cherish and quality people trust. In this guide we will go through the creation process for starting your own t-shirt line and online store. We will look at each of the steps involved and the keys to success to help you get started as a t-shirt entrepreneur.

Although the tools and technology available nowadays for designing, printing and shipping your own t-shirts makes getting going extremely simple, the difficult part is building a brand to stand out from the competition. Combine competition with slim margins and building an online t-shirt company becomes a little harder than it might first appear. To be successful with your new t-shirt brand, you have to make the right decisions from the get-go.

A strong, interesting brand is vital in the t-shirt industry. Your brand is a promise that will tie together all your choices including your niche, designs and quality. Building a unique and likeable brand is important for businesses in a high competition industry. When customers have more choices, it becomes extremely important for an ecommerce business to have a distinctive presence to capture customers' attention.